Data and Growth Analyst · Bay Area
I turn customer, marketing, and business data into insights that move decisions forward. Three markets at Hyundai. Growth analytics at JYNLAB. Data and AI work at SAP.
Analyzed Hyundai and Kia sales, inventory, and model-level demand across Laos, Myanmar, and Vietnam. Built executive KPI reporting workflows used by leadership across three markets.
End-to-end growth analysis on properties with real traffic data. GA4, Search Console, funnel analysis, and conversion tracking across paid and organic channels.
Organic acquisition analysis using Google Search Console. Keyword position tracking, content gap identification, and traffic attribution for a Bay Area real estate resource.
Mapped the full organic acquisition funnel for a niche directory. Identified drop-off points, analyzed user paths, and tracked conversion across multiple entry channels.
Marketing analytics and growth work for a client-facing campaign platform. Acquisition analysis, channel performance tracking, and recommendation development.
What I work on
Acquisition funnel analysis, channel attribution, and campaign performance measurement. Paid and organic.
GA4 · Google Search Console · Looker · Tableau
Model-level demand forecasting, inventory analysis, and executive KPI reporting across multi-market operations.
SQL · Excel · Tableau · cross-functional reporting
Funnel mapping, drop-off analysis, conversion tracking, and path analysis from acquisition to action.
GA4 · SQL · Python · funnel visualization
Requirements analysis and translating Data and AI capabilities into business use cases for cross-functional teams.
SAP AI · stakeholder collaboration · business analysis
Organic acquisition analysis, keyword tracking, content gap identification, and search performance reporting.
Google Search Console · GA4 · SEO analytics
Conversion tracking setup, test design, and analysis for digital properties. Hypothesis-driven iteration.
Python · SQL · GA4 · A/B analysis
About
I started in marketing and business development, moved into data analytics and project management at Hyundai Motor / Kolao Holdings, and spent three years working across Laos, Myanmar, and Vietnam. The work was demand forecasting, inventory analysis, and building executive reporting from scratch in markets where the data was inconsistent and the decisions still had to get made.
At SAP I worked on the Data and AI side, translating technical capabilities into business requirements across engineering, data science, and business teams. At JYNLAB I own the analytics end to end on digital properties with real traffic, real conversion data, and no one to blame if the analysis is wrong.
I am looking for a Data Analyst, Growth Analyst, or Marketing Analytics role in the Bay Area or remote. I work well in cross-functional environments, I can explain a chart to a VP and write the SQL behind it, and I care about whether the recommendation got used.
Get in touch
I am looking for Data Analyst, Growth Analyst, and Marketing Analytics roles in the Bay Area and remote U.S. If the role involves real data problems, I want to hear about it.