Data and Growth Analyst · Bay Area
I turn customer, marketing, and business data into insights that move decisions forward. Three markets at Hyundai. Growth analytics at JYNLAB. Data and AI work at SAP.
Built a product analytics system connecting activation, A/B experimentation, cohort retention, and revenue. Identified integration setup as the top retention lever and ran a guided onboarding experiment that lifted activation +18.6pp — shipped to SMB and mid-market.
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Benchmarked Claude Haiku vs Sonnet across 5 task types, identified where the expensive model actually earns its premium, and built a two-dimensional routing engine (task type × complexity) that routes 80% of traffic to the cheaper model with no measurable quality regression.
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Built an end-to-end marketing measurement system to uncover ad platform over-reporting across Meta, Google, and TikTok. Combined SQL-based attribution with a geo-holdout experiment to measure true channel impact.
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Connected marketing spend to verified partner revenue across an insurance lead generation business — uncovering 15% platform overclaim, 2 campaigns below break-even, and every partner below acceptance targets.
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Built an AI-assisted creative and growth operations workflow for structured brief generation, fatigue detection, experiment governance, and human-approved recommendations that can scale real growth execution.
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Designed an evidence-backed decision system that connects market and customer intelligence, GTM strategy, performance data, and experimentation to help growth teams decide what to validate, launch, scale, or test next.
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Analyzed Hyundai and Kia sales, inventory, and model-level demand across Laos, Myanmar, and Vietnam. Built executive KPI reporting workflows used by leadership across three markets.
What I work on
Identifying where growth is coming from — and where it's leaking. I connect paid and organic channel data to answer what's actually driving acquisition, not just what the platform reports.
GA4 · Google Search Console · Looker · Tableau
Turning sales data into decisions. I've built executive KPI reporting across multi-market operations — helping leadership teams see trends early and act on them with confidence.
SQL · Excel · Tableau · cross-functional reporting
Understanding why users drop off and what moves them forward. I map full acquisition funnels to surface the friction points that matter most to revenue and retention.
GA4 · SQL · Python · funnel visualization
Bridging analytics and business teams. I translate what data and AI can do into clear use cases — helping stakeholders make smarter decisions without needing to understand the model.
SAP AI · stakeholder collaboration · business analysis
Knowing which content earns attention and which doesn't. I track organic performance at the keyword and page level to find growth opportunities that paid channels can't reach.
Google Search Console · GA4 · SEO analytics
Testing ideas before scaling them. I design and analyze experiments for digital properties — turning gut instincts into evidence and keeping teams focused on what actually converts.
Python · SQL · GA4 · A/B analysis
About
I started in marketing and business development, moved into data analytics and project management at Hyundai Motor / Kolao Holdings, and spent three years working across Laos, Myanmar, and Vietnam. The work was demand forecasting, inventory analysis, and building executive reporting from scratch in markets where the data was inconsistent and the decisions still had to get made.
At SAP I worked at the intersection of data and business — translating what analytics and AI could do into decisions that product and business teams could actually act on. Now at JYNLAB I run end-to-end analytics on digital properties with real traffic and real conversion data, owning the full cycle from question to recommendation.
I am looking for a Data Analyst, Growth Analyst, or Marketing Analytics role in the Bay Area or remote. I work well in cross-functional environments, I can explain a chart to a VP and write the SQL behind it, and I care about whether the recommendation got used.
Get in touch
I am looking for Data Analyst, Growth Analyst, and Marketing Analytics roles in the Bay Area and remote U.S. If the role involves real data problems, I want to hear about it.